Client: Wes Henstock Year: 2023 Scope: Brand Design & Direction
Wes Henstock is a Brand Strategist who has risen rapidly to be considered one of the world's best.
After graduating through all three of renowned strategist's Marty Neumeier and Andy Starr's Level-C qualifications to become one of the world's first qualified Brand Architects. Wes was asked to join Level-C as a Brand Captain to teach the course and a further two levels.
With this in mind Wes felt it was time to reposition. Well known for being straight to the point, impactful and postively disruptive, Wes wanted to lean visually on his love of hip-hop as well as utilise a colour palette that in itself was a little bit different.
After graduating through all three of renowned strategist's Marty Neumeier and Andy Starr's Level-C qualifications to become one of the world's first qualified Brand Architects. Wes was asked to join Level-C as a Brand Captain to teach the course and a further two levels.
With this in mind Wes felt it was time to reposition. Well known for being straight to the point, impactful and postively disruptive, Wes wanted to lean visually on his love of hip-hop as well as utilise a colour palette that in itself was a little bit different.
The solution was obvious; drawing upon Wes' approach, personality and love of Wu-Tang Clan. An unwaveringly bold W surrounded by white space and textured 90's photography.
